<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>1,001 Chicago Afternoons &#187; West Elsdon</title>
	<atom:link href="http://1001chicago.com/category/west-elsdon/feed/" rel="self" type="application/rss+xml" />
	<link>http://1001chicago.com</link>
	<description>1,001 stories of life in Chicago, based on Ben Hecht&#039;s famed 1920s newspaper column. New every M/W/F</description>
	<lastBuildDate>Fri, 01 Mar 2024 17:30:18 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4</generator>
		<item>
		<title>#873: Super Mall of the Midway</title>
		<link>http://1001chicago.com/873/</link>
		<comments>http://1001chicago.com/873/#comments</comments>
		<pubDate>Mon, 08 Jan 2018 12:00:13 +0000</pubDate>
		<dc:creator>Paul Dailing</dc:creator>
				<category><![CDATA[West Elsdon]]></category>

		<guid isPermaLink="false">http://1001chicago.com/?p=14552</guid>
		<description><![CDATA[The clown standing by the front door chats in his off moments with the Comcast salesman. The security guard doesn&#8217;t seem to be his friend. As the clown in the rodeo-face makeup and vest with the Christmas-colored smileys gossips with the Comcast man in his booth of flatscreens, the guard just flips through his phone [...]]]></description>
			<content:encoded><![CDATA[<p>The clown standing by the front door chats in his off moments with the Comcast salesman. The security guard doesn&#8217;t seem to be his friend.<span id="more-14552"></span></p>
<p>As the clown in the rodeo-face makeup and vest with the Christmas-colored smileys gossips with the Comcast man in his booth of flatscreens, the guard just flips through his phone and ignores the Norteña coming from everywhere and nowhere above.</p>
<p>A family leaves and the clown snaps back to work. Unfurling the balloon dog he kept on a balloon leash tucked under his arm, he chases the family out of the store calling &#8220;¡Guau! ¡Guau! ¡Guau!&#8221; to the kiddos&#8217; laughter. Family gone and leash tucked back under his arm, he returns to his chat, another day at a job where you can get anything.</p>
<p>Anything means anything at Super Mall of the Midway. A booth sells Comcast subscriptions, another sells car decals, one in the back is a pet store filled with cages of chirping birdies, aquaria of tongue-tasting lizards and walls of English-language signs warning no photos or videos will be allowed &#8212; an indicator perhaps of the pet shop&#8217;s legality.</p>
<p>Anything means you can get your hair cut in the Super Mall at a cordoned off section where the men hauled in barber chairs to give tight fades. It means a stunning Latina will promise a great price if you buy the cologne right this very now. A sour-faced Indian man lures you in his cage with promises the dress shirts on the inside are more conservative than the flash-bang-pow blasts of color and pattern hanging on his cage&#8217;s outer.</p>
<p>Super Mall  is a mall, of sorts. It&#8217;s a market too. It&#8217;s a more familiar model of commerce on the global stage, only in certain white-laden countries its rule becomes exception. It&#8217;s Istanbul&#8217;s Grand Bazaar writ small. It&#8217;s Bangkok&#8217;s Chatuchak, Mexico City&#8217;s Lagunilla, Nigeria&#8217;s Jos Main.</p>
<p>It&#8217;s the old Maxwell Street in Chicago, too, before UIC and some housing developments knocked that down a thousand pegs. It&#8217;s the MegaMall in Logan Square, before that hood got too hip to let that place live.</p>
<p>More directly, Super Mall of the Midway &#8212; its name a nod to the nearby airport &#8212; is a giant storefront in a strip mall with the inside divvied between shops that rent the space and sell whatever they want. A booth of knockoff Chinese toys is by one of suspiciously low-priced luggage. Car stereos huddle up to team soccer jerseys of questionable FIFA officialness. The signs in an unstaffed, locked-off cage promise funeral arrangements can be negotiated during business hours. Quinceañera dresses are sold by rows of spices. You can get a sandwich here, or a tattoo.</p>
<p>Stopping for a moment to eye a flash-bang-pow dress shirt, some overwrought faux-diamond medallions or a Spanish dub of a Japanese anime brings out the merchants. They invite you into their cage, they ask if they can help, they ask what you&#8217;re looking for, if you want a sample spritz of cologne or to see where the old lady sews the pants.</p>
<p>They&#8217;re primarily Hispanic, with a few Asians shuffled in. They size in less than a glance who gets a Spanish hello, who gets English. The clientele is Hispanic too, save a pair of young black men whose conversation indicated they were there on a lark as well and a black woman slowly shuffling by the door, seemingly grateful to be out of the cold. I was the only white person I saw.</p>
<p>It was lovely, but my work would scoff at some of the flash-pow shirts I wanted. I had eaten a wet McDonald&#8217;s sandwich in the car earlier, so was too full for the waft of simmering torta tempting through the aisles. I didn&#8217;t want a tattoo, haircut or statue of a saint. I had nothing to say to the balloon-clown either. I left.</p>
<p>In the parking lot, families laughed and joked as they walked to the everything-store. The music continued its Spanish-language wail outside. At the lot to the south, there was a hotel oozing sketchiness. Or I had been trained to only accept large and corporate as anything clean.</p>
<p>There was a Jewel-Osco to the south too. Across Pulaski Road, a Chase Bank, a Giordano&#8217;s, a Red Lobster and a McDonald&#8217;s serving its own wet sandwiches to car-dwellers.</p>
<p>This was how capitalism should be run, according to the world I grew in. Calm, clean, corporate and interchangeable. I would get deals there, and the assurance that my experience there would be identical to any other location. No soccer shirts printing &#8220;Emirates&#8221; without giving FIFA a share of the sale. No tortas while you bought car decals. No Chicago-themed hoodies among the shiny synthetic suits or Mariachi gear for toddlers next to cages of chirping birds you can&#8217;t photograph.</p>
<p>There would be no clown shouting &#8221;¡Guau! ¡Guau! ¡Guau!&#8221; at children when not gossiping with a Comcast guy.</p>
<p>I live in the world where the chain stores won, or are in the process of winning. I live 16 miles, two highways and 35 minutes from the Super Mall of the Midway.</p>
<p>I don&#8217;t know if I&#8217;ll ever be there again.</p>
<p><a title="#56: A Mecca of Pants" href="http://1001chicago.com/56-a-mecca-of-pants/">Visit a similar (now closed) clothing store</a></p>
<p><a title="#748: Rise and Fall of the American Stuff Store" href="http://1001chicago.com/748/">And another place you can buy anything</a></p>
<p><a title="#825: The Poetry of Starbucks" href="http://1001chicago.com/825/">But this is what commerce is like in my neck of the woods</a></p>
]]></content:encoded>
			<wfw:commentRss>http://1001chicago.com/873/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
